Marketing support

Unisel Co devotes special attention to the positioning and promotion of its products.

 

The complex approach encompasses:

 

  • The commodity and assortment policy
    in response to expectations of the customers and development tendencies of the coffee markets, we increase our assortment, securing a stable high quality of our coffee products.
  • Pricing policy
    a flexible pricing policy is one of the basic principles in the company’s relations with its partners.
  • ТМ active promotion, focused on both end-buyers and the distribution system, including:
    - outdoor advertising (banners, advertising on transport vehicles)
    - POS advertising (POS materials and additional presentation)
    - regular pricing actions
    - sampling, consultations, gifts for purchases at POS
    - partner programmes for distributors

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